DC Mobile

Immersive, Quality Entertainment Across Screen Sizes and Devices

 

(SINGAPORE, 20 MARCH 2012) – Sony is delivering a new dimension of integrated entertainment and communication, giving consumers the ease and flexibility to share content on different platforms. Together, they elevate consumers’ entertainment experiences by allowing them to enjoy content and unique applications across various screen sizes and devices while at home or even on the go.

 

An evolution from the traditional way of sharing and accessing information and content, the new platform provides users with many more touch points to retrieve and share anything they want, whenever and however they want it. Through this convergence of hardware, content and network services, Sony is empowering its customers with the next frontiers of innovation.

 

“Sony is committed to deliver the highest level of consumer entertainment. Our connectivity strategy is built around consumers’ desire for a connected entertainment experience across platforms.” said Haruhito Tanigawa, Director, HQ Consumer Marketing Center, Sony South East Asia. “Innovation is the cornerstone of Sony’s strategy and we are constantly evolving to elevate consumers’ entertainment experiences. The strategy looks to empower consumers with a seamless entertainment experience across their Sony TVs and personal computers, to smartphones and tablets.”

 

Here is Sony’s lineup to demonstrate this integrated entertainment and communication platform:

 

The Product Lineup

BRAVIA®

Sony’s expanded BRAVIA® television lineup focuses on three series – the flagship HX, the elegant NX series and entry to mid-level EX. Each newly introduced model delivers the best picture quality available and offers a range of features to give consumers flexibility in choosing the right entertainment solution. The new BRAVIA®  models HX855, HX750, NX650 and EX650 offer many of the unique-to-Sony technologies and features that consumers have come to expect from a Sony TV, complemented by new enhancements, additional innovations and access to a wider range of online content. Sony’s HX855 and NX650 carry forward Sony’s distinctive Monolithic design incorporating Gorilla® Glass by Corning®, allowing for thinner, lighter and stronger screen material. Complete with X-Reality PRO and Motionflow XR 800, the HX855 is a fully Internet-connected television with built-in 3D, delivering a premium viewing experience when on, and a stunning addition to home décor even when off.

Sony Mobile Communications

As part of the Sony group, Sony Mobile Communications is in an even stronger position to bring connected entertainment experiences to consumers with a unique integration of Sony’s hardware, content and services.

 

Sony Mobile Communications today showcased the Xperia™ portfolio: The Xperia™ S, the Xperia™ P, Xperia™ U from the NXT series and Xperia™ sola, targeting customers with various lifestyles and preferences. The Sony Xperia™ S boasts a brilliant screen with its razor- sharp Sony HD display and a 12MP camera that takes pictures in just 1.5 seconds from standby. The Xperia™ P delivers an ultra-bright viewing experience with Sony’s WhiteMagic™ display technology. The Xperia™ U provides powerful Sony entertainment in a stylish and compact design with xLoud™ and Sony 3D surround sound audio technology. The Xperia™ sola allows easy access to apps and quick launch of actions with NFC technology and Xperia™ SmartTags.

 

Sony Tablets

One of Sony’s newest product categories, tablets elevate the user experience to entirely new levels. The first out of the gate, Sony Tablet S, is optimised for dynamic media entertainment on a large 9.4-inch display. Now, Sony Tablet P pushes the design of a tablet even further. Its unprecedented dual-screen layout allows its two 5.5-inch displays to be used for different functions such as playing video on one screen while using the other as a controller, or checking email on one screen while using the other as a keyboard. Users can also combine the displays into a single large screen and its unique folding design means it can fit easily into a jacket pocket or purse.

 

VAIO

The VAIO line of notebooks by Sony continues to evolve to include more entertainment options and new designs to complement consumers’ productivity and mobility. The VAIO SA and SB units come with a Performance Switch that supports Dynamic Hybrid Graphic System. This switch allows users to easily choose between SPEED mode for fastest performance or STAMINA mode for a longer battery life. The VAIO Z Series is an ultimate mobile PC that blends ultra-desirable styling and premium carbon fibre without compromising on its specifications and innovative productivity features. Weighing little over a kilogram, the new VAIO Z Series notebook PC from Sony is created for mobile professionals who demand absolute performance and mobility. In the office or on the road, this class-leading business notebook helps demanding users work more efficiently with ultimate on-the-move computing power.

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About Sony Electronics (Singapore) & Sony South East Asia

Sony Electronics (Singapore) was established on 1^st October 1999 with business activities comprising engineering and manufacturing, sales and marketing, and logistics and information systems.  As part of Sony Electronics (Singapore), Sony South East Asia is responsible for the marketing and sales of consumer products in Singapore, as well as for business and professional products in Singapore and other countries in the South East Asia region. It also handles export business for consumer products from Singapore to various parts of Asia. Since establishing our presence in Singapore in 1973, we have grown steadily over the years to become a leader in the consumer electronics market. For more information on Sony’s products and services in Singapore, please visit http://www.sony.com.sg/

 

About Sony Mobile Communications

Sony Mobile Communications is a subsidiary of Tokyo-based Sony Corporation, a leading global innovator of audio, video, game, communications, key device and information technology products for both the consumer and professional markets. Through its Xperia™ smartphone portfolio, Sony Mobile Communications delivers the best of Sony technology, premium content and services, and easy connectivity to Sony’s world of networked entertainment experiences. For more information: www.sonymobile.com

 

About make.believe

“make.believe” (make dot believe) is a Group-wide brand message that unites Sony’s communications initiatives across electronics, games, movies, music, mobile phones and network services. “make.believe” symbolises the spirit of Sony – the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.

 

Singapore, 10th January 2012- Sony Computer Entertainment Hong Kong (SCEH) today announced that PlayStation®Vita (PS Vita) Wi-Fi model is confirmed to be released in Singapore on 22nd February, 2012 at a Suggested Retail Price of SGD 399.

 

PS Vita enables a revolutionary combination of immersive gaming and social connectivity within a real world context, transforming every aspect of a user’s daily life into an entertainment experience. Delivering such unparalleled portable gaming experiences, a wide variety of titles are confirmed for a launch date release, with several more titles expected to be released post-launch. For more details, please refer to the separately attached file “PlayStation®Vita launch titles.”

 

PS Vita users will not only be able to enjoy the rich and immersive gaming content, but also have easy access and greater opportunity to communicate with friends through the addition of social networking services and communications widely used around the globe such as Facebook, Flickr, foursquare®, Skype™, and Twitter. PS Vita also allows users to enjoy photos and movies shared with their friends and peers.

 

Accompanying the launch of PS Vita is a line-up of peripherals and accessories to be released on the same day or soon after. The line-up includes must-have items such as memory cards, and the “Accessory Pack”, which consists of a case, protective film, cleaning cloth, game card case and wrist strap, offering users a broad selection of items to further enjoy on-the-go entertainment with PS Vita.

 

※ Facebook is a trademark of Facebook, Inc.

※ FLICKR and the FLICKR Dots logo are the trademarks and/or registered trademarks of Yahoo! Inc.

※ foursquare® and the foursquare® logos are registered trademarks of Foursquare Labs, Inc.

※ Access to a broadband Internet connection is required to use Skype.

Skype is not a replacement for traditional telephone service and cannot be used for emergency calling. Skype, associated trademarks and logos and the “S” symbol are trademarks of Skype Limited.

※ Twitter is a trademark of Twitter, Inc.

 

SCEH will vigorously promote PS Vita towards the launch and work towards expanding the portable gaming market.

 

< PlayStation®Vita launch titles> (in alphabetical order of the title names)

 

<PlayStation®Vita launch titles> (in alphabetical order of the title names)Title Name	Publisher	Genre	Format
Army Corps of Hell (English Version)	SQUARE ENIX CO., LTD.	Action	PS Vita Card / PS Store Download Version
ASPHALT : INJECTION	UBISOFT	Racing	PS VitaCard / PS Store Download Version (coming soon)
BLAZBLUE CONTINUUM SHIFT EXTEND (English Version)	ARC SYSTEM WORKS Co.,Ltd.	Fighting Action	PS Vita Card / PS Store Download Version
DUNGEON HUNTER ALLIANCE	UBISOFT	Action RPG	PS VitaCard / PS Store Download Version (coming soon)
Dynasty Warriors NEXT (English Version)	TECMO KOEI GAMES CO., LTD	TACTICAL ACTION	PS Vita Card / PS Store Download Version
EA SPORTS FIFA Football	Electronic Arts	Sports	PS Vita Card /
Escape Plan	Sony Computer Entertainment Inc.	Puzzle	PS Store Download Version
Everybody’s Golf6 (English & Chinese Version)	Sony Computer Entertainment Inc.	Golf Game	PS Vita Card / PS Store Download Version
F1 2011	CODEMASTERS Ltd	Racing	PS Vita Card / PS Store Download Version
Gravity Rush 重力異想世界(Chinese Version)	Sony Computer Entertainment Inc.	Action	PS Vita Card / PS Store Download Version
Hustle Kings	Sony Computer Entertainment Inc.	Sports	PS Store Download Version
Little Deviants	Sony Computer Entertainment Inc.	Action	PS Store Download Version
Lumines : Electronic Symphony	UBISOFT	SimulationRPG	PS VitaCard / PS Store Download Version (coming soon)
MICHAEL JACKSON THE EXPERIENCE HD	UBISOFT	Rhythm/Dancing	PS VitaCard / PS Store Download Version (coming soon)
ModNation Racers: Road Trip (English & Chinese Version)	Sony Computer Entertainment Inc.	Racing	PS Vita Card / PS Store Download Version
MotorStorm RC	Sony Computer Entertainment Inc.	Racing	PS Store Download Version
NINJA GAIDEN Ʃ PLUS	TECMO KOEI GAMES CO., LTD	Action	PS Vita Card / PS Store Download Version
Rayman Origins	UBISOFT	Action	PS VitaCard / PS Store Download Version (coming soon)
Reality Fighters (English Version)	Sony Computer Entertainment Inc.	Fighting Action	PS Vita Card / PS Store Download Version
RIDGE RACER (English Version)	NAMCO BANDAI Games Inc.	Exhilarating Drift Racing	PS Vita Card / PS Store Download Version
STAR STRIKE DELTA	Sony Computer Entertainment Inc.	Shooting	PS Store Download Version
SUMIONI	ACQUIRE	INK Action	PS Store Download Version
Touch My Katamari	NAMCO BANDAI Games Inc.	Romantic Rolling Action	PS Vita Card / PS Store Download Version
ULTIMATE MARVEL VS. CAPCOM 3(English Version)	CAPCOM CO., LTD	Fighting Action	PS Vita Card / PS Store Download Version
UNCHARTED: Golden Abyss (Chinese & English Version)	Sony Computer Entertainment Inc.	Action Adventure	PS Vita Card / PS Store Download Version
Virtua Tennis 4	SEGA	Sports	PS Vita Card / PS Store Download Version
WipEout 2048 (English Version)	Sony Computer Entertainment Inc.	Racing	PS Vita Card / PS Store Download Version

 

<PlayStation®Vita work in progress titles> (in alphabetical order of the title names)

Title Name	Publisher	Genre	Format
LittleBigPlanet (working title)	Sony Computer Entertainment Inc.	Action	PS Vita Card / PS Store Download Version
MLB 12 The Show (English Version)	Sony Computer Entertainment Inc.	Sports	PS Vita Card / PS Store Download Version
Persona4 The GOLDEN	Index Corporation （Atlus）	RPG	PS Vita Card / PS Store Download Version
Ragnarok Odyssey	GungHo Online Entertainment, Inc.	Action	PS Store Download Version
Silent Hill: Book of Memories	Konami Digital Entertainment Inc.	Action	PS Vita Card / PS Store Download Version
STREET FIGHTER X TEKKEN	CAPCOM CO., LTD.	Fighting Action	PS Vita Card / PS Store Download Version
Sound Shape (working title)	Sony Computer Entertainment Inc.	Action / Sound Creator	PS Store Download Version
Unit 13 (English Version)	Sony Computer Entertainment Inc.	Shooter	PS Vita Card / PS Store Download Version

 

PlayStation®Vita Product Summary

 

Product Name	PlayStation®Vita (Wi-Fi model)
Model No.	PCH-1006 ZA01
Release Date	22nd February, 2012
Suggested Retail Price	SGD 399
Content	s             PlayStation®Vita (Wi-Fi model)  x1 s             USB Cable x1 s             AC Adaptor x1 s             Power Code x1 s             Printed Materials x1

 

PlayStation®Vita Accessory Pack Summary

Product Name	PlayStation®Vita Accessory Pack
Model No.	PSVAS-10000
Release Date	22nd February, 2012
Content	s             Case x1 s             Protective Film x1 s             Cleaning Cloth x1 s             Game Card Case x1 s             Wrist Strap x1

 

PlayStation®Vita Peripheral & Accessory Summary

Product Name	Model No.	Release date
Memory Card (4GB)	PCH-Z041	22nd Feb,2012
Memory Card (8GB)	PCH-Z081
Memory Card (16GB)	PCH-Z161
Memory Card (32GB)	PCH-Z321
USB Cable	PCH-ZUC1
AC Adaptor	PCH-ZAC1
Cradle	PCH-ZCL1
In-Ear Headset	PCH-ZHS1

 

Other Information:

For the location & address of the Retail Outlets, please visit:

http://asia.PlayStation.com/sg/en/support/p/partnerShop

 

※Design and specifications are subject to change without notice.

※ “PlayStation” is a registered trademark and “PS3” is a trademark of Sony Computer Entertainment Inc.

※“”is a registered trademark of Sony Corporation.

 

About Sony Computer Entertainment Hong Kong Limited

Sony Computer Entertainment Hong Kong Limited is a subsidiary of Sony Computer Entertainment Inc. responsible for sales and marketing activities of PlayStation® products in Hong Kong, Indonesia, Malaysia, Singapore, Thailand, The Philippines and Vietnam.

 

9 January, 2011, Las Vegas, Nev.
Xperia™ S, the first smartphone from the new Xperia NXT series – next generation smartphones from Sony*, was today announced at Sony’s press conference ahead of the 2012 International CES show in Las Vegas. The new Xperia S is an Android™ smartphone that delivers a stunning viewing experience with a high resolution screen, Sony HD experiences and a 12MP camera that takes pictures in just 1.5 seconds from standby. Xperia S also comes with a powerful 1.5GHz dual-core processor for faster performance.

Xperia S within the world of Sony
The new Xperia S enables easy connectivity with multiple screens for consumers looking to share and enjoy content on whichever screen best suits their situation, whether it’s TV, smartphone, laptop or tablet.
Consumers can watch their favourite content from the Sony Entertainment Network by connecting their Xperia S through HMDI to TV or share photos wirelessly with just one touch. Xperia S is also NFC (near field communication) enabled to allow consumers to share content with each other as well as enjoying an increasing number of NFC applications and services.

Biggest and best entertainment experiences from Sony

Xperia S will be able to access the richest entertainment experiences from Sony Entertainment Network**. Music Unlimited offers a global catalogue of 12 million unique songs while Video Unlimited has the latest Hollywood blockbusters and TV shows from all major studios***.

Xperia S is also PlayStation™ Certified, guaranteeing a high quality smartphone gaming experience and access to the PlayStation® Store****.

Instantly Recognizable Design

Xperia S showcases a new design approach referred to as “Iconic Identity”. The design will be replicated across the Xperia NXT series and creates a simple strong look that is instantly recognizable. The transparent element at the base creates an iconic silhouette where the display is emphasized and underlined. In addition, it provides illumination effects and integrates the antenna components.

The user interface has been redesigned to match the minimalistic design of the hardware. The home screen has a new colorful flow background making full usage of HD Reality Display and dual-core processing power.

Availability

Xperia S will be available to consumers globally from the first quarter 2012. Launching on Android platform 2.3 (Gingerbread) Xperia S will be upgraded to Android platform 4.0 (Ice Cream Sandwich) during the second quarter 2012.

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27 October 2011

· Sony Ericsson to become a wholly-owned subsidiary of Sony and integrated into Sony’s broad platform of network-connected consumer electronics products
· The transaction also provides Sony with a broad IP cross-licensing agreement and ownership of five essential patent families
· Ericsson to receive EUR 1.05 billion cash payment
· Sony and Ericsson to create wireless connectivity initiative to drive connectivity across multiple platforms

Sony Corporation (“Sony”) and Telefonaktiebolaget LM Ericsson (“Ericsson”) today announced that Sony will acquire Ericsson’s 50 percent stake in Sony Ericsson Mobile Communications AB (“Sony Ericsson”), making the mobile handset business a wholly-owned subsidiary of Sony. The transaction gives Sony an opportunity to rapidly integrate smartphones into its broad array of network-connected consumer electronics devices – including tablets, televisions and personal computers – for the benefit of consumers and the growth of its business. The transaction also provides Sony with a broad intellectual property (IP) cross-licensing agreement covering all products and services of Sony as well as ownership of five essential patent families relating to wireless handset technology.

As part of the transaction, Ericsson will receive a cash consideration of EUR 1.05 billion.

During the past ten years the mobile market has shifted focus from simple mobile phones to rich smartphones that include access to internet services and content. The transaction is a logical strategic step that takes into account the nature of this evolution and its impact on the marketplace.

This means that the synergies for Ericsson in having both a world leading technology and telecoms services portfolio and a handset operation are decreasing. Today Ericsson’s focus is on the global wireless market as a whole; how wireless connectivity can benefit people, business and society beyond just phones. Consistent with that mission, by setting up a wireless connectivity initiative, Ericsson and Sony will work to drive and develop the market’s adoption of connectivity across multiple platforms. “This acquisition makes sense for Sony and Ericsson, and it will make the difference for consumers, who want to connect with content wherever they are, whenever they want. With a vibrant smartphone business and by gaining access to important strategic IP, notably a broad cross-license agreement, our four-screen strategy is in place. We can more rapidly and more widely offer consumers smartphones, laptops, tablets and televisions that seamlessly connect with one another and open up new worlds of online entertainment. This includes Sony’s own acclaimed network services, like the PlayStation Network and Sony Entertainment Network,” said Sir Howard Stringer, Sony’s Chairman, Chief Executive Officer and President. Mr. Stringer also noted that the acquisition will afford Sony operational efficiencies in engineering, network development and marketing, among other areas. “We can help people enjoy all our content – from movies to music and games – through our many devices, in a way no one else can.”

“Ten years ago when we formed the joint venture, thereby combining Sony’s consumer products knowledge with Ericsson’s telecommunication technology expertise, it was a perfect match to drive the development of feature phones. Today we take an equally logical step as Sony acquires our stake in Sony Ericsson and makes it a part of its broad range of consumer devices. We will now enhance our focus on enabling connectivity for all devices, using our R&D and industry leading patent portfolio to realize a truly connected world” said Hans Vestberg, President and CEO of Ericsson.

When Sony Ericsson started its operations on October 1, 2001, it combined the unprofitable handset operations from Ericsson and Sony. Following a successful turnaround the company has become a market leader in the development of feature phones by integrating Sony’s strong consumer products knowledge and Ericsson’s telecommunications technology leadership. The Walkman TM phone and Cyber-shot TM phone are well known examples.

With the successful introduction of the P1 in 2007, Sony Ericsson early on established itself in the smartphone segment. More recently, the company has successfully made the transition from feature phones to Android-based Xperia™ smartphones. By the end of the third quarter of 2011, Sony Ericsson held a market share of 11 percent (by value) in the Android phone market, representing 80 percent of the company’s third quarter sales. During its ten years in operation Sony Ericsson has generated approximately EUR 1.5 billion of profit and paid dividends totaling approximately EUR 1.9 billion to its parent companies. Prominent models include ”Xperia TM arc” and “Xperia TM mini” which received 2011 EISA Awards, while recent notable additions to the lineup include “Xperia TM PLAY” and “Xperia TM arc S”.

The transaction, which has been approved by appropriate decision-making bodies of both companies, is expected to close in January 2012, subject to customary closing conditions, including regulatory approvals.

As a result of obtaining full control of Sony Ericsson, Sony will consolidate Sony Ericsson from the closing date of the acquisition. The resulting impact of the acquisition to Sony’s consolidated results for the fiscal year ending on March 31, 2012 is currently being evaluated.

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