DC Mobile

ASUS Launches the RT-N15U Wireless Router

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Bringing you the best experience for home and SOHO networking solutions

 

Singapore (8th February, 2011), ASUS today launched the RT-N15U wireless router bringing the best out of home and SOHO networking experience with blazingly fast 300Mbps data rates and quality Gigabit connections. No installations are needed for accessing the network and with the user-friendly interface, it allows users to configure the router in a simple but yet intuitive way. The USB port allows the RT-N15U to support a myriad of applications and functions like an all-in-one printer, a FTP server, and UPnP streaming.

 

Increasing Wi-Fi range

The RT-N15U’s unique design enables it to be wall-mounted and by adding the functionality of repeater mode it is used to bridge the gap and rebroadcast the signal to an extended range if the distance is too long for a direct connection to be established. With everything all set up, users will just need to scan for the most viable Wi-Fi signal and connect it to any SSID.

Enhanced Network Security

The RT-N15U Black Diamond further enhances its wireless secure network with its support of up to four SSIDs. With this, it allows single independent wireless networks to be created, each with their own performance and security settings. This enables users to prioritize a secure but high-bandwidth network for personal use alongside a more open low-bandwidth network for guests.

ASUS EZ UI
The ASUS RT-N15U wireless router features EZ UI, a powerful graphical user interface that provides intuitive setup and easy management of printers and other networked resources. It features a suite of innovative connectivity solutions including EZ All-in-One Printer, QIS, and Ai Disk. EZ All-in-One Printer allows multiple users to share printers and scanners without a dedicated server managing the process; thus increases office efficiency by handling multiple printing requests simultaneously. The EZ All-in-One Printer also supports and detects all major printer brands on the market. QIS (Quick Internet Setup) facilitates device connection to the Internet in three easy steps, while Ai Disk allows users to easily set up a FTP server at home in three simple steps.

*Please take note that all repeaters, including this Universal Wireless Repeater mode, will sacrifice half of the bandwidth available from the primary router for clients wirelessly connected to the repeater. Currently, the RT-N15U only supports the 2.4GHz repeater setting.

About ASUS

ASUS, the world’s top 3 consumer notebook vendor and the maker of the world’s best-selling and most award winning motherboards, is a leading enterprise in the new digital era. ASUS designs and manufactures products that perfectly meet the needs of today’s digital home, office and person, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktops, Eee Box and all-in-one PCs, notebooks, netbooks, tablet devices, servers, multimedia and wireless solutions, networking devices, and mobile phones. Driven by innovation and committed to quality, ASUS won 3,886 awards in 2011, and is widely credited with revolutionizing the PC industry with the Eee PC™. With a global staff of more than 11,000 and a world-class R&D team of 3,100 engineers, the company’s revenue for 2010 was around US$10.1 billion.

Written by David Chong

Wednesday, 08th February 2012 at 13:50:55

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Toshiba Unveils its First 14-Inch Ultrabook™, the Sleek and Stylish Satellite U840 Series.

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At a weight starting from 1.59kg1, the Satellite U840 series offers a perfect mix of

style, portability and performance.

Singapore, 6th February 2012 – Toshiba Singapore, Digital Products & Service Group (DS) today unveiled the latest addition to the Ultrabook™ line-up – the Toshiba Satellite U840, the company’s first 14-inch Ultrabook™ using 2nd Generation Intel® Core™ processors.With a weight starting from 1.59kg and at a slender 19.9mm thin, the Satellite U840 sets new standards in style and mobility. The Satellite U840 series will be available during the 1st quarter of 2012 in the South and South East Asia regions.

“The Satellite U840 is the latest demonstration of Toshiba’s history of innovation and leadership in compact, no-compromise mobile technology,” said Ms Wong Wai Meng, Senior Manager of PC Product Marketing, Toshiba Singapore Pte Ltd, Digital Products & Services Group. “We all want to look good on the move, but without compromising on the power or technology at our fingertips. The Satellite U840 is the new 14.0” style leader in the Ultrabook™ class, with the stunning design of this lightweight beauty matched only by the power of the notebook technology inside.”

Sporting an ultra metallic silver color coupled with brushed aluminum chassis provides the strength and durability to withstand everyday knocks and bumps and also, adds a dash of style to the Satellite U840 cool trendsetting design.

 

Powerful performance for professional and leisure needs

Supporting the latest 2nd generation Intel® Core™ Processors for Ultrabook™ and ultra-fast DDR3 memory, the Satellite U840 series provides the performance needed for work and entertainment plus improved power management for ultra long battery life.

The device also offers a choice of 128GB solid state drive or Hybrid HDD with 16GB solid state drive, delivering an extremely responsive experience with increased durability and energy efficiency. Paired with Toshiba’s new exclusive Hi-Speed Start Technology, the Satellite U840 can power on and get users up and running at work or home in just seconds.

Connectivity without compromise

The striking Satellite U840 series proves that miniaturization doesn’t necessarily have to compromise connectivity. The portable and lightweight machine features a versatile set of interfaces including Bluetooth™ and WLAN plus a selection of full-size ports including HDMI® and 3 USB ports, one of which is a USB 3.0 port. The system also includes Toshiba’s USB Sleep & Charge technology to give users the freedom to charge their smartphones even while the system is powered down.


Superb multimedia experience

The machines give users what they want and serve both professional and leisure needs – a major demand for today’s digital lifestyles. The bright 14.0” non-reflective high-definition display and powerful stereo speakers enhanced with SRS Premium Sound 3D technology make the Satellite U840 ideal for listening to music, watching movies and video chatting. Complemented with a super-thin illuminated raised-tiled keyboard and multi-gesture Clickpad, it also provides perfect contrast and uncompromised typing comfort even in the dark.

Actual features and specifications vary according to model. For more information, please visit http://pc.toshiba-asia.com

Comprehensive Service & Support Offerings

All Toshiba Notebook PCs and Tablets are backed by Toshiba’s extensive service and support. The new Satellite U840 series comes with standard 1-year Regional Limited Warranty (parts & labor), 1-year battery (carry-in).

Toshiba offers several options for expanding the service plan on your notebook. Our SelectServ Program has been designed to allow you to customize warranty coverage ranging from extending the length of your standard warranty to accidental damage and data recovery services, depending on your budget and needs. Please contact or visit your nearest local Authorized Service Provider to get more information.

About Toshiba

Established in 1875, Toshiba Corporation is a global high technology product leader with 315 major subsidiaries and affiliates worldwide. Toshiba Singapore Pte Ltd is a wholly owned subsidiary of Toshiba Corporation. Its Singapore-based Digital Products & Services Group (DS) is the regional headquarters for South and Southeast Asia. In addition to notebooks under the Qosmio, Satellite, Satellite Pro, TECRA, PORTÉGÉ and libretto product brand names, the company also offers portable and wireless accessories for customers under the Toshiba brand name. For more information, visit the company’s website at www.pc.toshiba-asia.com.

Written by David Chong

Monday, 06th February 2012 at 19:07:50

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Logitech Mini Boombox Brings Great Sound Wherever You Go

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Mobile Speaker-and-Speakerphone Combo Lets you Rock Out and Make Calls from Bluetooth-Enabled Devices

 

SINGAPORE — Jan. 31, 2012 — Today Logitech (SIX: LOGN) (NASDAQ: LOGI) unveiled the Logitech® Mini Boombox, a compact sound system for music, movies, games and calls that pairs easily with smartphones, tablets and other Bluetooth®-enabled devices.

The Logitech Mini Boombox may be small, but it’s big on performance. It features a specially designed acoustic chamber that lets you enjoy great sound with enhanced bass, and the handy speakerphone with built-in mic gives you clear calls in the office, in the car or in the back yard. It’s great for phone calls or video chats – alone or with a group.

The Logitech Mini Boombox rises to the occasion to bring an immersive sound experience wherever you go,” said Prasenjit Sarkar, Director of South East Asia, Logitech. “Now that mobile devices also act as movie theaters, concert stages, game consoles, and conference centers, people want sound quality to match and the Logitech Mini Boombox delivers.”

The Logitech Mini Boombox pairs easily with popular smartphones, tablets and other devices that support Bluetooth® Advanced Audio Distribution Profile (A2DP), and works with phones that support Bluetooth Hands-Free Profile (HFP 1.5). It features an internal battery that charges over USB – so you never need to worry about replacing batteries – and it stays powered for up to ten hours, depending on usage and environmental settings. That’s long enough to share all of your favorite playlists or stay up all night chatting on the phone. And with a backlit touch control panel, you can easily control it night or day.

 

Pricing and Availability

The Logitech Mini Boombox is expected to be available in Singapore in early February, for a suggested retail price of S$109. For more information please visit www.logitech.com or our blog.

 

 

 

About Logitech

Logitech is a world leader in products that connect people to the digital experiences they care about. Spanning multiple computing, communication and entertainment platforms, Logitechs combined hardware and software enable or enhance digital navigation, music and video entertainment, gaming, social networking, audio and video communication over the Internet, video security and home-entertainment control. Founded in 1981, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI).

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Written by David Chong

Tuesday, 31st January 2012 at 20:08:52

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RIM Launches BlackBerry Business Cloud Services for Microsoft Office 365

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SINGAPORE, 31 January - Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) today announced general availability of BlackBerry® Business Cloud Services for Microsoft Office 365 – a new service for business and government organizations that extends Microsoft Exchange Online to BlackBerry® smartphones and allows customers to manage their BlackBerry deployments in the cloud. The service is available at no additional charge to current medium-sized or enterprise subscribers of the Office 365 suite or standalone Exchange Online and works with BlackBerry smartphones on business or consumer data plans.

 

“RIM is pleased to launch BlackBerry Business Cloud Services for Microsoft Office 365. This new cloud-based option allows customers to cost-effectively support mobility across their organizations and easily manage and secure their BlackBerry deployments,” said Alan Panezic, Vice President, Enterprise Product Management and Marketing at Research In Motion. “We continue to build upon the end-to-end BlackBerry solution for our business and government customers with both on-premise and cloud-based solutions, a range of technical support options to suit any size organization, and a growing ecosystem of apps and services for users.” 

 

“Microsoft’s partnership with RIM exemplifies our commitment to providing customers with the best productivity experience across the PC, browser and phone,” said Julia White, Senior Director of Microsoft’s Exchange Product Management Group. “The availability of BlackBerry Business Cloud Services is great news for Office 365 and BlackBerry customers who want to get the maximum benefit from these two business collaboration services.”

 

BlackBerry Business Cloud Services offers advanced administration and flexible smartphone self-service features to support an organization’s BlackBerry deployment in the cloud. Key features include:

 

-       Wireless synchronization with Microsoft Exchange Online email, calendar and organizer data from a BlackBerry smartphone

 

-       BlackBerry® Balance™ technology, which presents a unified view of work and personal content on a BlackBerry smartphone while keeping the content separate and secure

-       An intuitive web-based console for IT administrators to provision, manage and secure BlackBerry smartphones from anywhere

 

-       Online access to employee self-service smartphone security functions, allowing users to easily reset a device password or remotely lock or wipe a device in the event of loss or theft

 

Managed service providers, systems integrators, carriers, resellers and other partners can also use the cloud service to manage BlackBerry deployments on behalf of their customers.

 

The service is available today in over 50 countries. Customers can go to www.blackberry.com/cloudservicesto get started.

 

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About Research In Motion

 

Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. Today, BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. Founded in1984 and based in Waterloo, Ontario, RIM operates offices in North America,Europe, Asia Pacific and Latin America. RIM is listed on the NASDAQ Stock Market (NASDAQ: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit www.rim.com orwww.blackberry.com.

 

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Written by David Chong

Tuesday, 31st January 2012 at 20:06:05

PlayStation Vita Available in Singapore on 22nd Feb 2012

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Singapore, 10th January 2012- Sony Computer Entertainment Hong Kong (SCEH) today announced that PlayStation®Vita (PS Vita) Wi-Fi model is confirmed to be released in Singapore on 22nd February, 2012 at a Suggested Retail Price of SGD 399.

 

PS Vita enables a revolutionary combination of immersive gaming and social connectivity within a real world context, transforming every aspect of a user’s daily life into an entertainment experience. Delivering such unparalleled portable gaming experiences, a wide variety of titles are confirmed for a launch date release, with several more titles expected to be released post-launch. For more details, please refer to the separately attached file “PlayStation®Vita launch titles.”

 

PS Vita users will not only be able to enjoy the rich and immersive gaming content, but also have easy access and greater opportunity to communicate with friends through the addition of social networking services and communications widely used around the globe such as Facebook, Flickr, foursquare®, Skype™, and Twitter. PS Vita also allows users to enjoy photos and movies shared with their friends and peers.

 

Accompanying the launch of PS Vita is a line-up of peripherals and accessories to be released on the same day or soon after. The line-up includes must-have items such as memory cards, and the “Accessory Pack”, which consists of a case, protective film, cleaning cloth, game card case and wrist strap, offering users a broad selection of items to further enjoy on-the-go entertainment with PS Vita.

 

Facebook is a trademark of Facebook, Inc.

FLICKR and the FLICKR Dots logo are the trademarks and/or registered trademarks of Yahoo! Inc.

foursquare® and the foursquare® logos are registered trademarks of Foursquare Labs, Inc.

Access to a broadband Internet connection is required to use Skype.

Skype is not a replacement for traditional telephone service and cannot be used for emergency calling. Skype, associated trademarks and logos and the “S” symbol are trademarks of Skype Limited.

Twitter is a trademark of Twitter, Inc.

 

SCEH will vigorously promote PS Vita towards the launch and work towards expanding the portable gaming market.

 

< PlayStation®Vita launch titles> (in alphabetical order of the title names)

 

<PlayStation®Vita launch titles> (in alphabetical order of the title names)Title Name

Publisher

Genre

Format

Army Corps of Hell

(English Version)

SQUARE ENIX CO., LTD.

Action

PS Vita Card /
PS Store Download Version

ASPHALT : INJECTION

UBISOFT

Racing

PS VitaCard /

PS Store Download Version (coming soon)

BLAZBLUE CONTINUUM SHIFT EXTEND

(English Version)

ARC SYSTEM WORKS Co.,Ltd.

Fighting Action

PS Vita Card /
PS Store Download Version

DUNGEON HUNTER ALLIANCE

UBISOFT

Action RPG

PS VitaCard /

PS Store Download Version (coming soon)

Dynasty Warriors NEXT (English Version)

TECMO KOEI GAMES CO., LTD

TACTICAL ACTION

PS Vita Card /
PS Store Download Version

EA SPORTS FIFA Football

Electronic Arts

Sports

PS Vita Card /

Escape Plan

Sony Computer Entertainment Inc.

Puzzle

PS Store Download Version

Everybody’s Golf6

(English & Chinese Version)

Sony Computer Entertainment Inc.

Golf Game

PS Vita Card /
PS Store Download Version

F1 2011

CODEMASTERS Ltd

Racing

PS Vita Card /
PS Store Download Version

Gravity Rush 重力異想世界(Chinese Version)

Sony Computer Entertainment Inc.

Action

PS Vita Card /
PS Store Download Version

Hustle Kings

Sony Computer Entertainment Inc.

Sports

PS Store Download Version

Little Deviants

Sony Computer Entertainment Inc.

Action

PS Store Download Version

Lumines : Electronic Symphony

UBISOFT

SimulationRPG

PS VitaCard /

PS Store Download Version (coming soon)

MICHAEL JACKSON THE EXPERIENCE HD

UBISOFT

Rhythm/Dancing

PS VitaCard /

PS Store Download Version (coming soon)

ModNation Racers: Road Trip (English & Chinese Version)

Sony Computer Entertainment Inc.

Racing

PS Vita Card /
PS Store Download Version

MotorStorm RC

Sony Computer Entertainment Inc.

Racing

PS Store Download Version

NINJA GAIDEN Ʃ PLUS

TECMO KOEI GAMES CO., LTD

Action

PS Vita Card /
PS Store Download Version

Rayman Origins

UBISOFT

Action

PS VitaCard /

PS Store Download Version (coming soon)

Reality Fighters

(English Version)

Sony Computer Entertainment Inc.

Fighting Action

PS Vita Card /
PS Store Download Version

RIDGE RACER

(English Version)

NAMCO BANDAI Games Inc.

Exhilarating Drift Racing

PS Vita Card /
PS Store Download Version

STAR STRIKE DELTA

Sony Computer Entertainment Inc.

Shooting

PS Store Download Version

SUMIONI

ACQUIRE

INK Action

PS Store Download Version

Touch My Katamari

NAMCO BANDAI Games Inc.

Romantic Rolling Action

PS Vita Card /
PS Store Download Version

ULTIMATE MARVEL VS. CAPCOM 3(English Version)

CAPCOM CO., LTD

Fighting Action

PS Vita Card /
PS Store Download Version

UNCHARTED: Golden Abyss (Chinese & English Version)

Sony Computer Entertainment Inc.

Action Adventure

PS Vita Card /
PS Store Download Version

Virtua Tennis 4

SEGA

Sports

PS Vita Card /
PS Store Download Version

WipEout 2048

(English Version)

Sony Computer Entertainment Inc.

Racing

PS Vita Card /
PS Store Download Version

 

<PlayStation®Vita work in progress titles> (in alphabetical order of the title names)

Title Name

Publisher

Genre

Format

LittleBigPlanet (working title)

Sony Computer Entertainment Inc.

Action

PS Vita Card /
PS Store Download Version

MLB 12 The Show

(English Version)

Sony Computer Entertainment Inc.

Sports

PS Vita Card /
PS Store Download Version

Persona4 The GOLDEN

Index Corporation Atlus

RPG

PS Vita Card /
PS Store Download Version

Ragnarok Odyssey

GungHo Online Entertainment, Inc.

Action

PS Store Download Version

Silent Hill: Book of Memories

Konami Digital Entertainment Inc.

Action

PS Vita Card /
PS Store Download Version

STREET FIGHTER X TEKKEN

CAPCOM CO., LTD.

Fighting Action

PS Vita Card /
PS Store Download Version

Sound Shape (working title)

Sony Computer Entertainment Inc.

Action / Sound Creator

PS Store Download Version

Unit 13 (English Version)

Sony Computer Entertainment Inc.

Shooter

PS Vita Card /
PS Store Download Version

 

PlayStation®Vita Product Summary

 

Product Name

PlayStation®Vita (Wi-Fi model)

Model No.

PCH-1006 ZA01

Release Date

22nd February, 2012

Suggested Retail Price

SGD 399

Content

s             PlayStation®Vita (Wi-Fi model)  x1

s             USB Cable x1

s             AC Adaptor x1

s             Power Code x1

s             Printed Materials x1

 

PlayStation®Vita Accessory Pack Summary

Product Name

PlayStation®Vita Accessory Pack

Model No.

PSVAS-10000

Release Date

22nd February, 2012

Content

s             Case x1

s             Protective Film x1

s             Cleaning Cloth x1

s             Game Card Case x1

s             Wrist Strap x1

 

PlayStation®Vita Peripheral & Accessory Summary

Product Name

Model No.

Release date

Memory Card (4GB)

PCH-Z041

22nd Feb,2012

Memory Card (8GB)

PCH-Z081

Memory Card (16GB)

PCH-Z161

Memory Card (32GB)

PCH-Z321

USB Cable

PCH-ZUC1

AC Adaptor

PCH-ZAC1

Cradle

PCH-ZCL1

In-Ear Headset

PCH-ZHS1

 

Other Information:

For the location & address of the Retail Outlets, please visit:

http://asia.PlayStation.com/sg/en/support/p/partnerShop

 

Design and specifications are subject to change without notice.

“PlayStation” is a registered trademark and “PS3” is a trademark of Sony Computer Entertainment Inc.

“”is a registered trademark of Sony Corporation.

 

About Sony Computer Entertainment Hong Kong Limited

Sony Computer Entertainment Hong Kong Limited is a subsidiary of Sony Computer Entertainment Inc. responsible for sales and marketing activities of PlayStation® products in Hong Kong, Indonesia, Malaysia, Singapore, Thailand, The Philippines and Vietnam.

 

Written by David Chong

Tuesday, 10th January 2012 at 21:20:38

First smartphone from the new Xperia NXT series – next generation smartphones from Sony

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9 January, 2011, Las Vegas, Nev.
Xperia™ S, the first smartphone from the new Xperia NXT series – next generation smartphones from Sony*, was today announced at Sony’s press conference ahead of the 2012 International CES show in Las Vegas. The new Xperia S is an Android™ smartphone that delivers a stunning viewing experience with a high resolution screen, Sony HD experiences and a 12MP camera that takes pictures in just 1.5 seconds from standby. Xperia S also comes with a powerful 1.5GHz dual-core processor for faster performance.

Xperia S within the world of Sony
The new Xperia S enables easy connectivity with multiple screens for consumers looking to share and enjoy content on whichever screen best suits their situation, whether it’s TV, smartphone, laptop or tablet.
Consumers can watch their favourite content from the Sony Entertainment Network by connecting their Xperia S through HMDI to TV or share photos wirelessly with just one touch. Xperia S is also NFC (near field communication) enabled to allow consumers to share content with each other as well as enjoying an increasing number of NFC applications and services.

Biggest and best entertainment experiences from Sony

Xperia S will be able to access the richest entertainment experiences from Sony Entertainment Network**. Music Unlimited offers a global catalogue of 12 million unique songs while Video Unlimited has the latest Hollywood blockbusters and TV shows from all major studios***.

Xperia S is also PlayStation™ Certified, guaranteeing a high quality smartphone gaming experience and access to the PlayStation® Store****.

Instantly Recognizable Design

Xperia S showcases a new design approach referred to as “Iconic Identity”. The design will be replicated across the Xperia NXT series and creates a simple strong look that is instantly recognizable. The transparent element at the base creates an iconic silhouette where the display is emphasized and underlined. In addition, it provides illumination effects and integrates the antenna components.

The user interface has been redesigned to match the minimalistic design of the hardware. The home screen has a new colorful flow background making full usage of HD Reality Display and dual-core processing power.

Availability

Xperia S will be available to consumers globally from the first quarter 2012. Launching on Android platform 2.3 (Gingerbread) Xperia S will be upgraded to Android platform 4.0 (Ice Cream Sandwich) during the second quarter 2012.

Posted from WordPress for BlackBerry.

Written by David Chong

Tuesday, 10th January 2012 at 11:58:27

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PRADA Phone by LG 3.0 Arrives in Style

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LG to Reward Early-Bird Purchasers with PRADA-branded Phone Accessory

SINGAPORE, 6 January, 2012 – LG Electronics Singapore (LG) today announced the PRADA Phone by LG 3.0. Ordering and sales information will be available at all three local carriers’ website from 7 January. Fans who make an early purchase via the three local carriers will receive a limited edition PRADA-branded phone cradle worth SGD$228 – while stocks last. To cater to consumers who are keen to buy the phone without a contract, LG is also holding a one-day-only sale on 21January, exclusively at its LG LIVE Store located at Marina Bay Sands. The purchasers at the one-day-only sale will also receive the limited edition PRADA cradle while stocks last.

The PRADA phone by LG 3.0 combines PRADA’s distinctive style with innovative technologies by LG. Borrowing from a clean and sharp design philosophy, the handset features LG’s NOVA display to the front, and PRADA’s signature Saffiano pattern to the back. With every detail designed for chic simplicity, this handset is targeted at the style-conscious individual who looks beyond just innovative technology when choosing their phone.

In 2011, we continually broke new ground in the smartphone market with breakthroughs in technology – the Optimus 2X – the world’s first dual-core phone; the Optimus Black, with its market defining NOVA display; and the Optimus 3D, the world’s first 3D smartphone,” said Mr. Arthur Huang, Vice President of Sales and Marketing at LG Electronics Singapore. “With the PRADA Phone by LG 3.0, we plan to start this year’s line-up by once again injecting an extra element of premium design and identity on top of market-leading hardware.”

The PRADA Phone by LG 3.0 is designed with fashion trendsetters in mind. Beyond its sleek exterior, users will be greeted by a classically simple and minimalistic user interface specially designed in collaboration with PRADA. Launching with Android 2.3 Gingerbread, users can expect an upgrade to Android 4.0 Ice Cream Sandwich in Q2 2012.

To complement the handset, users will have access to a full line of PRADA phone accessories such as a PRADA-branded cradle and Bluetooth ear set. Users can also carry their PRADA Phone by LG 3.0 in a range of stylish pouches.

The PRADA Phone by LG 3.0 will be available at SGD$1,088 without contract.

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History of PRADA-LG Collaboration

The collaboration between PRADA and LG, which began in 2006 and resulted in two premium phones being introduced in 2007 and 2008, focuses on key elements within the smartphone, including software and user interface down to its design and packaging.

The PRADA Phone by LG 1.0, a pioneer in the fashion-house mobile phone space, was an unqualified success, selling over one million units. This premium handset combined high-end technology with a design embodying superior style. As evidence of its place in design history, the PRADA Phone by LG 1.0 is part of the permanent collection in New York City’s Museum of Modern Art (MoMA) and the Museum of Contemporary Art (MOCA) in Shanghai.

The PRADA phones by LG were revolutionary in the technology they offered to users. The PRADA Phone by LG 1.0 was the world’s first touchscreen mobile phone, and the 2.0 provided an innovative mobile experience through its unique watch with Link technology, which allowed for easy access to caller ID, SMS text messages, call history, call block and two-way alarm notification.

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2010 global sales of KRW 55.8 trillion (USD 48.2 billion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visitwww.LGnewsroom.com.


About LG Electronics Singapore Pte Ltd

LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry for over five decades. LG Electronics Singapore operates four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. In recognition of its vision to enrich people’s life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Readers’ Choice Awards, HWM+HardwareZone.com Tech Awards, Red Dot Design, and GfK No. 1 Awards. Committed to bringing innovation to the country, LG Electronics Singapore has the Asia’s first LG iconic store, LG Live, at Marina Bay Sands. For more information, please visit www.lg.com/sg.


About LG Electronics Mobile Communications Company

The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit www.lg.com

 

PRADA Phone by LG 3.0 Specifications

Network

2G GSM / GPRS /EDGE
850 / 900 / 1800 / 1900
3G HSPA+ 21

900/1900/2100

Chipset

Application
Processor
OMAP4430

1.0GHz Dual Core / Channel

Memory

RAM 1Gb LP DDR2
ROM 1Gb + 512MB
Internal Memory 8GB eMMC
External Slot Micro SD (up to 32GB)

Display

Type TFT
Size (Inch) 4.3 inches
Resolution WVGA (800 x 480)
Brightness 800nit

Camera

Main 8MP AF

Connectivity

Bluetooth 3.0+HS
USB 2.0
Wi-Fi 802.11 a / b / g / n
A-GPS Yes
NFC Share contacts, URL, memo, text messages

SW Spec

OS / UI Android 2.3 Gingerbread / Prada UI
Codec Audio: MP3, AAC, AAC+, eAAC+
Video: MPEG4/H.264/DivX
Video Recording: 1080P@30fps
Playback: 1080P@30fps
Browser Android Web-kit based

Features

Dimension 127.5 x 69 x 8.5 mm
Battery 1,540mAh / Li-Ion
Audio FM Radio
3.5mm Headset Jack
Color Black

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Written by David Chong

Friday, 06th January 2012 at 19:39:15

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The next-generation flagship Nikon digital-SLR camera with the ultimate in versatility and functionality

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Tokyo – Nikon Corporation is pleased to announce the release of the Nikon D4, a Nikon FX-format camera that serves as the new flagship model in Nikon’s lineup of digital-SLR cameras. Nikon will be exhibiting the D4 at the 2012 International CES, to be held Tuesday, January 10 through Friday, January 13 in Las Vegas, Nevada. This electronics exhibition is open to the public.

D4 with AF-S NIKKOR 50mm f/1.4G
D4 with AF-S NIKKOR 50mm f/1.4G

Nikon D4

Nikon D4

The D4 is equipped with a new Nikon FX-format CMOS image sensor (imaging size of 36.0 × 23.9 mm) and EXPEED 3, the latest image-processing engine specifically optimized for digital-SLR cameras, making it the next-generation flagship Nikon digital-SLR camera with the ultimate in versatility and functionality that offers superior image quality rich in detail along with excellent high-speed performance. It has an effective pixel count of 16.2-million pixels, and offers superior image quality under a broad range of lighting conditions with its image sensor supporting an incredible range of sensitivities from ISO 50 to ISO 204800.

The new 91K-pixel (approximately 91,000 pixels) RGB sensor supports the Advanced Scene Recognition System, which is able to recognize human faces even when images are framed using the optical viewfinder. In addition, the Advanced Scene Recognition System offers significant improvements in AF, AE, i-TTL flash control, and auto white balance (AWB) control accuracy. The AF system, featuring 51 focus points, has been improved with faster initiation of autofocusing and the ability to detect and focus on subjects with less lighting. In addition, 11 focus points are fully functional when lenses with a maximum aperture of f/8 are used. All of this means more precise autofocusing when super-telephoto NIKKOR lenses are used with teleconverters (2.0×). The Multi-area Mode Full HD D-movie movie recording function is capable of recording Full-HD movies at 30 fps, and offers three movie recording formats for selection according to recording conditions or creative intent.

What’s more, the D4 records images to memory cards faster with built-in support for high-speed, UDMA 7-compatible CompactFlash memory cards and next-generation, high-speed XQD memory cards. In addition to built-in wired LAN features, the D4 also supports high-speed image transfer via wireless LAN when the new, compact, easy-to-use Wireless Transmitter WT-5 (available separately) is connected to the camera. The D4 is also equipped with a number of new functions that support a more efficient workflow for professional photographers, including one that allows users to add IPTC (International Press Telecommunications Council) information to images.

 

Development background

In 2007, Nikon released the D3 digital-SLR camera as its flagship model equipped with the new FX-format CMOS image sensor developed by Nikon. With its new image sensor, the D3 established a new level of image quality, speed, and support for high sensitivities. In December of 2008, Nikon released the D3X with an effective pixel count of 24.5-million pixels, which enabled superior imaging performance equal to that possible with medium format cameras. In the following year, the D3S proposed new possibilities in imaging expression with its expanded range of standard sensitivities from ISO 200 to ISO 12800 and a built-in movie recording function. The superior performance of the Nikon D3 was recognized with three of the most prestigious domestic and international awards—Japan’s Camera Grand Prix Camera of the Year and Europe’s Technical Image Press Association’s (TIPA) Best D-SLR Professional and the European Imaging and Sound Association’s (EISA) Professional Camera of the Year. The D3X and D3S continued the success of the series introduced with the D3, being recognized by the camera industry for their superior performance with a number of awards of their own as well as extreme popularity with professional and advanced amateur photographers alike. In addition, the superior durability and reliability of the cameras has also been recognized by NASA, which ordered several models as-is, with no special modification, that are currently used aboard the International Space Station (ISS).

Nikon based development of the flagship D4 on the basic performance achieved with the D3 series, which has led the industry in imaging expression since its release. In addition to this high level of basic performance, a number of new functions and features were added in response to the needs and demands of professional and advanced amateur photographers, resulting in this next-generation digital-SLR camera that stretches the boundaries of functionality and performance with superior versatility.

 

D4 primary features

1. New Nikon FX-format CMOS image sensor
Support for an incredibly wide range of sensitivities, from ISO 50 to ISO 204800
The D4 is equipped with a new Nikon FX-format CMOS image sensor (imaging size of 36.0 × 23.9 mm) developed by Nikon. The superior performance of the FX-format CMOS image sensor with its effective pixel count of 16.2-million pixels offers excellent resolution and image quality under an incredible variety of lighting conditions. Despite the increase in pixel count, the D4 reads out data faster than the D3S. The range of standard sensitivities has been expanded to ISO 100 to ISO 12800. What’s more, support for ISO 50 and additional expansion up to ISO 204800 is also possible, enabling effective shooting under a variety of lighting conditions without concern for any sacrifice in image quality.

2. New EXPEED 3 image-processing engine with superior, high-speed processing capabilities
The new EXPEED 3 image-processing engine built into the D4 offers better image quality and even faster processing speeds for vivid yet faithful color reproduction, a broader dynamic range, and rich expression of tones. It also effectively suppresses noise with advanced noise-reduction processing for images captured at high sensitivities under dim lighting, all while preserving definition and sharpness. Noise-reduction processing designed especially for movies maintains crisp, clear outlines in movies recorded in low-light situations. EXPEED 3 has high-speed processing capabilities for a variety of task, and it uses power effectively, contributing greatly to the camera’s power-saving design.

EXPEED 3

EXPEED 3

3. 91K-pixel RGB sensor for the more accurate Advanced Scene Recognition System
The D4 is equipped with the Advanced Scene Recognition System, which supports face recognition* when images are framed using the optical viewfinder. The new 91K-pixel (approximately 91,000 pixels) RGB sensor recognizes human faces for more frequent focus acquisition on human faces when Auto-area AF is used. When a human face is detected in the frame, 3D Color Matrix Metering III bases exposure control on the brightness of that face so that the face is optimally exposed even with backlighting. In addition, the high resolution of the metering sensor with its approximately 91,000 pixels enables extremely precise analysis of the scene for more accurate control over autofocusing, auto exposure, i-TTL flash control, and auto white balance.

*There is no display in the viewfinder that shows when a face or faces have been recognized.

4. Faster and more accurate AF with 51 focus points
The AF system, featuring 51 focus points, built into the D4 utilizes the new Advanced Multi-CAM 3500FX autofocus sensor module for faster, more accurate autofocusing that performs extremely well under dim lighting.
The 15 focus points at the center of the frame are cross-type sensors that detect phase differences both horizontally and vertically. All 51 focus points are fully functional when lenses with a maximum aperture of up to f/5.6 are used, and the cross-type sensors make the most of this capability. Precise focus can be quickly acquired with autofocusing using all AF NIKKOR lenses1, even under lighting as dim as −2 EV (ISO 100, 20°C/68°F), the level at which the scene through the viewfinder can just be made out by the human eye. What’s more, 11 focus points (five at center with an additional three to each side) are fully functional when lenses with a maximum aperture of f/8 are used. This enables very precise focus acquisition with sports photography and the like when super-telephoto NIKKOR lenses are used with a teleconverter (2.0×) at a combined aperture value of f/8.
In addition, adoption of a new algorithm enables faster autofocus initiation for even more certain and sharper capture of defining moments especially necessary when shooting sports scenes. The new high-speed AF system also supports high-speed continuous shooting at approximately 10 fps2 in FX format with AF and AE tracking.

*1Except lenses for F3AF.

*2Measured according to CIPA guidelines. Value with shooting in AF-C autofocus mode, [S] or [M] exposure mode, shutter speed of 1/250 s or faster, all other settings at their default values.

5. Multi-area Mode Full HD D-movie with three image area options
A dedicated movie-record button has been positioned near the shutter-release button for smooth starting and stopping of movie recording with a feel similar to that of still-image shooting. Full-HD movie recording at a frame size of 1920 × 1080 and frame rate of 30 fps is supported, and the H.264/MPEG-4 AVC video compression method has been adopted. Movies up to 29 minutes 59 seconds1 can be recorded. Image sensor sensitivity begins at ISO 200 and can be expanded to ISO 204800 equivalent possible with still-image shooting.
Full-HD movies can be recorded with the D4 using one of three image areas: FX-based movie format2, DX-based movie format, or 1920 × 1080 crop; all available at 30 fps/ 25 fps or 24 fps. FX-based movie format makes full use of the large image sensor, enabling movies with an emphasis on pleasing blur characteristics. When a DX lens is attached, DX-based format is automatically selected. This format is useful for creating an extension to the focal length of an existing lens. For an even stronger telephoto effect, the 1920 × 1080 crop format brings an approximately 2.7x crop of the picture angle while delivering outstanding video quality and detail, obtaining 1080p Full HD. By choosing the movie format appropriate for the particular scene, the three image area options available with a single camera enable more flexible imaging expression through collaboration with the entire NIKKOR lens lineup, including DX lenses.
The D4 is equipped with a connector for external microphones that enables stereo recording. The camera also offers a headphone connector that supports stereo headphones, convenient for checking sound recorded with movies. What’s more, a new sound level indicator also allows for microphone sensitivity adjustment, even during recording, with a visual indicator of sound levels.

*1 20 min. depending on frame size/rate and movie quality settings.

*2 Movies are recorded with an aspect ratio of 16: 9 regardless of the format selected. Aspect ratio is 3 : 2 with recording at a frame size/rate of 640 × 424; 30 fps and 640 × 424; 25 fps.

 

6. Smooth workflow from initial setup to image transferThe entire photographic workflow is faster with the D4. Superior, high-speed response with a power-up time of approximately 0.12 s1 and a release time lag of roughly 0.042 s1. In addition, support for high-speed, next-generation XQD memory cards enables a continuous shooting frame rate of 10 fps for up to approximately 100 shots even with shooting in RAW format2. The camera is also equipped with dual memory card slots, one for XQD memory cards and one for CompactFlash memory cards, for smooth handling of images. What’s more, professional photographers can work much faster with high-speed transfer of images to a computer when an XQD memory card reader supporting SuperSpeed USB (USB 3.0)3 is used.

*1 Measured according to CIPA guidelines

*2 When a Sony XQD memory card H-series (QD-H16G, QD-H32) is used with capture of compressed 12-bit NEF (RAW) images (based on Nikon testing standards)

*3 Sony MRW-E80 (based on Sony testing standards)

7. The new compact Wireless Transmitter WT-5 with simple connection to the camera (available separately)
The D4 is equipped with an Ethernet port and functions for wired LAN connections. In addition, it also supports the new WT-5 (available separately), a compact wireless transmitter that is easily connected to the camera for high-speed transfer of images over a wireless network.* The D4 is also equipped with a number of new functions that support a more efficient workflow for professional photographers, including one that allows users to add IPTC (International Press Telecommunications Council) information to images.
The new WT-5 is powered by the camera, making a more compact size possible. In addition to IEEE 802.11a/b/g standards, the WT-5 also supports the new IEEE 802.11n standard, enabling data transfer at twice the speed possible with the WT-4. The camera’s HTTP server mode can be used to display a list of images stored on the memory card, and also enables basic camera control, live view, movie recording, etc. using the Web browser on a computer or smartphone. Synchronized release (WT-5 only) mode enables synchronized shutter release of up to 10 cameras (D4 cameras, each with its own WT-5) with the D4 used as the controlling “master”.
*The Wireless Transmitter WT-4 can also be used.

Other D4 functions and features

  • Extremely durable shutter that has passed testing for 400,000 cycles
  • Magnesium alloy chassis adopted for the robust, durably body that is very resistant to dust and water
  • Effective sealing using O rings and packing make the camera more resistant to dust and water
  • Silent shutter-release mode for live view photography that almost completely eliminates the sounds of the mirror and shutter operation
  • A time-lapse photography feature, with which the camera automatically takes photos at selected intervals to record a time-lapse movie, which can be played back at normal playback speed
  • Operation optimized for both horizontal (landscape) and vertical (portrait) shooting
  • Button backlights (illuminators) for increased visibility when working in dimly lit or dark situations
  • High-performance viewfinder, utilizing a glass pentaprism, with a frame coverage of approximately 100% (FX format) and magnification of approximately 0.7×
  • Four image area options for still shooting—FX (36 × 24), 5:4 (30 × 24), 1.2× (30 × 20), DX (24 × 16)—with viewfinder indicator that identifies the current image area
  • A 3.2-inch, approximately 921k-dot LCD monitor with reinforced glass and wide viewing angle; integration of the glass and panel reduce internal reflections
  • A virtual horizon that shows the degree to which the camera is tilted sideways (roll), forward or backward (pitch) with display in the monitor and viewfinder
  • White balance that can be adjusted in units of 10 K; white balance can be specified separately for shooting (white balance applied to images) and monitor display with still-image shooting in live view mode

8. Capture NX 2 Ver. 2.3 for significantly faster processing
A trial version and free upgrade for Capture NX 2, Nikon’s image editing software, were released on December 20 to coincide with release of the D4. This latest version is Capture NX 2 Ver. 2.3.

In addition to offering image editing functions that allow users to achieve the intended results with intuitive operation, a faster image-processing algorithm has been adopted for much faster processing. What’s more, operation is smoother and more natural with the addition of native compatibility with 64-bit operating systems.

 

Written by David Chong

Friday, 06th January 2012 at 19:15:40

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ZiiLABS Unveils 100-Core ZMS-40 Processor: Double the Performance, Half the Power Consumption

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Quad-Core ARM Cortex-A9 and 96 StemCell Media Processing Cores Enhance Android 4.0 (Ice Cream Sandwich) Performance and Battery Life

By doubling the number of StemCell Media processors compared to the previous ZMS-20, the ZMS-40 delivers twice the peak media performance, while running the larger array at lower clock speeds to achieve the same performance leads to greater energy efficiency and a reduction in power consumption of up to 50 percent.  With 2X the performance and 2X the power efficiency, the ZMS-40 delivers ground-breaking media capabilities to handheld devices such as tablets, including ultra-high-resolution H.264 HP decoding of up to 3840×1080 for true 1080p 3D stereo, a rich and interactive desktop browsing experience, 2560×1600 (WQXGA) display resolution support, higher-quality video encoding and immersive OpenGL ES graphics and future support for High Efficiency Video Coding (HEVC).SINGAPORE – 4 January 2012 – ZiiLABS, a pioneering media processor and platforms company (a wholly-owned subsidiary of Creative Technology Ltd), today unveiled its ground-breaking 100-core ZMS-40 StemCell Media processor optimized for Android.  The ZMS-40 combines 96 of ZiiLABS’ StemCell media processing cores with four 1.5GHz ARM Cortex-A9 CPUs to deliver stunning multi-tasking application and media processing performance.

The up-and-coming HEVC standard (also known as H.265), besides other qualitative benefits, can also increase data compression ratio by up to 2X as compared to H.264.  These technology wizardries are achieved by requiring many more times the computational complexity.  HEVC claims to target the next generation Hi-Def TV market which can support scalable resolutions from 320×240 to 1080p with improved picture quality in terms of noise level, color and dynamic range, and all the way up to an incredible resolution of 7680×4320.  Being fully programmable and with their massive parallelism, the 96 cores of StemCell Media processors can easily handle the onerous computational requirements of this new CODEC and support higher resolutions that are beyond today’s display systems.

The latest ZiiLABS MandelMark data highlights how the increase in size of the StemCell array results in a 2X increase in performance without increasing power consumption.  MandelMark is ZiiLABS’ OpenGL ES 2.0 shader implementation of the Mandelbrot algorithm and is designed to test the computing performance of modern GPUs.  Additional information on MandelMark can be found at: www.ziilabs.com/mandelmark

The ZMS-40 supports ZiiLABS’ enhanced Android 4.0 implementation that complements the standard Android offering with a rich suite of software to exploit the massive computing power of the ZMS processor and includes support for:

  • ZiiPhoto for intelligent photo browsing, 3D slide show and special photo effects,
  • ZiiCamera for real-time preview and capturing of photos with 3D effects; live ultra high resolution 40 megapixel Panoramic photo capture in one sweep; and high dynamic range images,
  • ZiiVideo for advanced video playback including 1080p WebM (VP8) support and trick modes (such as reverse play, frame-by-frame advance and reverse, multi-speed play and more), and skip to any part of a movie by browsing a timeline with thumbnails,
  • Creative Sound Blaster X-Fi’s Crystalizer and CMSS-3D audio effects.

ZiiLABS’ enhanced Android supports not just cloning of the device display onto a TV but also APIs to enable dual independent displays, where the TV is showing a different screen from the device. For example, a user could be browsing the web for information while watching an HD video on the TV all at the same time. This usage model has a tremendous range of applications, and is only made possible due to the power of the ZMS-40.

“The ZMS-40 continues our strategy to deliver ground breaking processors, hardware platforms and software solutions that enable our partners to differentiate and win market share in the Android tablet space,” said Hock Leow, President of ZiiLABS. “Our customers demand innovation and ready-for-market solutions and with ZMS-40, JAGUAR and the latest Android software we continue to deliver phenomenal performance, features and value.”

“We are already working through the draft specifications of High Efficiency Video Coding (HEVC) and expect the flexibility and performance of the ZMS-40 to meet the challenging computation complexity of this emerging CODEC in order to deliver higher-quality and lower bandwidth.” said Tim Lewis, Director of Marketing at ZiiLABS.

“The tablet market for China is going to explode, especially with China’s recent emphasis on digital textbooks, digital school bags and digital classrooms for all of its students.  We have gained tremendous momentum by working with various partners in this vertical segment of the market alone during the past year,” said Sim Wong Hoo, Chairman and CEO of Creative Technology Ltd. “The ZMS-40 further allows us to design and develop a breath-taking 4th generation Android tablet aimed squarely at the Chinese market. Leveraging on the vast Chinese computing technologies and educational content expertise we have mustered over the decades, we have developed a beautiful, ultra-slim, ultralight Chinese tablet with Chinese characteristics and unprecedented performance based on the ZMS-40 and Android 4.0 with our very own Chinese platform.”

“We are now forging ahead to form a Chinese Tablet Alliance with several major Chinese partners both in the horizontal and vertical market segments to further develop, build and market this timely tablet, ” added Sim. “Details of this Chinese tablet and the alliance will be unveiled soon.”

Android 4.0 (ICS) tablets and associated design-kits based on the ZMS-40 will be showcased at the ZiiLABS suite (Venetian) in Las Vegas between 10 – 13 Jan at the CES 2012 tradeshow.

ZMS-40 Differentiating Features

  • Quad 1.5 GHz ARM Cortex-A9 MP Cores
  • 96x fully-programmable StemCell Media Processing cores
  • 58 GFlops StemCell compute power
  • Wide range of accelerated video codecs including HEVC, H.264, VC1 and WebM (VP8)
  • True 1920x1080p 3D stereo playback (3840×1080)
  • Double the CPU performance for enhanced multi-tasking
  • Double the Graphics and Media performance [i]
  • Half the power consumption for longer battery life [ii]
  • Support for ZiiLABS enhanced Android 4.0 implementation
  • 2560×1600 (WQXGA) resolution support for next-generation LCDs and Displays
  • High-Definition, low-latency video conferencing
  • Optimised OpenGL ES 2.0 for robust 3D graphics acceleration
  • Accelerated OpenCL 1.1 (desktop profile) integrated into Android NDK
  • High Dynamic Range (HDR) Image Processing
  • High-quality Text-to-Speech and Voice Recognition
  • Integrated HDMI 1.4 with 3D stereo support
  • 2GB addressable memory
  • DDR2/3 at 533 MHz for low-cost
  • LPDDR2 for maximum memory bandwidth and low-power
  • 64-bit wide memory bus
  • Quad independent video controllers supporting 24-bit displays and cameras
  • 3V3 and 1V8 I/O’s reduce peripheral power consumption
  • Dual USB 2.0 HS OTG (Host/Peripheral) controllers with PHY for low system cost
  • Three independent SDIO/MMC controllers
  • Extended battery life with robust Dynamic Power Management and Instantaneous On
  • Enhanced Security: 256-bit AES (Advanced Encryption Standard) and TrustZone

ZMS-40 Key Features

Availability and Specifications

The ZiiLABS ZMS-40 is sampling to select customers based on the JAGUAR tablets running Android 4.0 (Ice Cream Sandwich).

About ZiiLABS

ZiiLABS is a leader in media-rich application processors, hardware platforms and advanced middleware. Its products enable OEMs, ODMs, System Integrators and Software Developers to deliver industry-leading devices across a broad range of consumer electronics and embedded markets.  Originally founded in 1994 as 3DLABS, the company re-branded and joined with the Personal Digital Entertainment group of Creative Technology to form ZiiLABS in January 2009. ZiiLABS has invested US$1 billion and 10,000 man-years in media processing solutions and has offices in the UK, China, USA and Singapore.  Learn more about ZiiLABS at: www.ziilabs.com

About Creative

Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN® MP3 and portable media players. Creative’s innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment – anytime, anywhere.

ZiiLABS, StemCell Computing, Sound Blaster and Xtreme Fidelity (X-Fi) are trademarks or registered trademarks of Creative Technology Ltd.  Android is a trademark of Google Inc.  ARM, Cortex and TrustZone are trademarks or registered trademarks of ARM Limited.  OpenGL ES is a registered trademark of Silicon Graphics Inc.  OpenCL is a trademark of Apple Inc. used by permission by Khronos.

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Written by David Chong

Wednesday, 04th January 2012 at 19:36:29

SingTel launches commercial LTE mobile broadband service

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Singapore, 20 December 2011 - Singapore Telecommunications Limited (SingTel) today announced the commercial launch of its Long Term Evolution (LTE) mobile broadband service.  Named Broadband on Mobile Prestige 75, it is the first LTE service in Singapore to be available to both consumer and business customers.

The service offers theoretical download speeds of up to 75Mbps and typical download speeds between 3.4Mbps and 12Mbps[1].  It provides mobile Internet access that is more than three times faster than existing 3G-based services, with one-fifth of the network latency[2].

Mr Yuen Kuan Moon, SingTel’s Executive Vice President of Digital Consumer, said: “With the commercial launch of LTE, we usher in a new era of mobile services.  Our LTE service will deliver consistent speeds and performance to allow customers to go beyond web surfing and enjoy a wider range of bandwidth-intensive multimedia content on the move like never before.  In addition, SingTel is more than just a provider of high-speed connectivity.  We offer a range of applications such as cloud storage, video conferencing, music and e-books that maximises the potential of LTE.”

At launch, the service provides outdoor coverage in the central financial district and other areas that experience high data usage such as: Shenton Way, Orchard, City Hall, Marina Bay, River Valley, Tanglin, Newton, Novena, Kallang, Rochor, Outram, Tanjong Pagar, Jurong West, Boon Lay, Bukit Panjang, Bedok and Changi.  (Please refer to Annex 1 for a map.)  In-building coverage is available in major shopping malls such as Ngee Ann City, Plaza Singapura, Ang Mo Kio Hub, Tampines Mall, West Mall, Parkway Parade and Jurong IMM.  Office buildings such as Republic Plaza and Temasek Tower are also covered.  The service falls back to SingTel’s 3G-based Premium 21 service when users roam outside the LTE coverage area.

Mr Yuen said that SingTel is progressively expanding its network, which is expected to be able to provide LTE coverage for 80 per cent of mobile data users by the end of 2012.

“The way we dimension the network is crucial in ensuring a high-quality and consistent experience for our customers.  This is a premium network service at an affordable price.  In addition to offering tremendous value for money, our price plans and data bundles play an important role in encouraging fair usage of network capacity and resources,” he said.

In June, SingTel broke new ground by being the first in Singapore to publish the actual speeds of its 3G services.

“Similarly with LTE, we want our customers to know exactly what speeds they are getting so that they can make better informed choices,” Mr Yuen said.

Broadband on Mobile Prestige 75 will initially be available for USB dongle modems only.  It will be enhanced to support LTE-enabled smartphones and tablets when they become more readily available in the market.  Existing 21Mbps 3G Broadband on Mobile Premium 21 customers can upgrade to LTE with a top-up of $10 per month.

 

SingTel Broadband on Mobile Prestige 75 LTE Price Plan
Price (including GST) $69.90/month
Data Bundle 50GB 3G data (21Mbps) + 10GB LTE data
Excess Charges $0.512/MB, Capped at $94.16/month
Download Speed Theoretical: 75Mbps

Typical range: 3.4Mbps to 12Mbps

Comes with free LTE dongle and free Wireless@SG (3Mbps)

 

3G Mobile broadband plan Theoretical speed Typical download speed range Price
Classic 3.6 3.6Mbps 0.8Mbps to 2.1Mbps $29.90
Priority 7.2 (with Priority Pass) 7.2Mbps 1.4Mbps to 3.7Mbps $40.00
Premium 21 (with Priority Pass) 21Mbps 1.7Mbps to 4.8Mbps $59.90

 

For more information, please visit www.singtel.com

 

 

[1] Users can expect 3.4Mbps to 12Mbps speeds more than 80% of the time in areas of coverage.  Speeds and user experience are dependent on factors such as the user’s location from base stations, the number of users in the area, the mobile devices used, as well as the response of websites accessed.  Users may also experience slower speeds indoors where mobile signals are blocked by walls and structures.

[2] Three times faster than dongle-based 21Mbps 3G mobile broadband service.  Network latency will vary depending on the location of the web servers accessed by the user.   80% lower latency was measured for Singapore-based servers.

 

Written by David Chong

Tuesday, 20th December 2011 at 19:04:37

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